Hardscape North America (HNA) is THE hardscape show for contractors and dealers/distributors. Its focus is to bring top-notch education including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and to provide networking opportunities. HNA features indoor and outdoor exhibits displaying state-of-the-art tools and products and trade floor demonstrations and offers the latest technology for contractors. Hardscape North America is produced by the Interlocking Concrete Pavement Institute and endorsed by the National Concrete Masonry Association. To learn more about HNA, visit www.HardscapeNA.com or call (888) 580-9960.

October 19, 2018
10:00 AM – 11:15 AM
Gary Ross
Attendees will learn firsthand how upselling will increase profits while adding value to customers. It’s not about bombarding with sales pitches or pressuring with endless offerings, but intelligently informing, guiding and suggesting with related, logical and natural purchases that further a customer’s goals.

October 19, 2018
1:30 PM – 2:45 PM
Gary Ross
Learn how to develop a message that will grab your prospect’s attention. Identify your target market and the issues they are facing. Discover the amount of touches it takes to close the sale and why the proper follow up is important. Discuss the importance of pitching less and probing more. Ways to increase your sales by making just one more call.
By the end of this program, the participant should be able to…