Hiding behind your computer screen, not only lacks courage and courtesy, but can be very costly. One of the greatest errors that inexperienced sales managers make is pursuing sales management in order to get out of making sales. The truth is, sales managers need to constantly improve their communication skills to “sell,” ideas and concepts to their team.  

Sales managers that rely solely on email to talk to their team is a sign you’re avoiding tough conversations with your team. Facetime builds trust. It gives you the opportunity to set clear expectations without the misinterpretations that often arrive with an email.

This is especially important when communicating issues that can be awkward or emotionally sensitive. There is power in taking the time to sit down and engage in face to face conversation.